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The Global Brand Manager represents the brand globally by ensuring global brand consistency, compliance, and stakeholder alignment. The role will serve as the central Brand SPOC for all brand-related queries, providing guidance to markets, agencies, and internal teams, owns the DAM (Digital Asset Management) process flows, coordinating with system owners to ensure global accessibility and correct asset usage across all channels. Also, the Global Brand Manager is responsible for tracking competitive activity so that we always stay in tune with activities happening globally.
Key Responsibilities
1. Brand governance
- Definition and maintenance of global brand rules and frameworks
- Alignment with legal, trademark and compliance requirements
- Governance of brand usage across all channels and regions
- TMLA/ Licensing checks
2. Brand SPOC (single point of contact)
- Central interface for all brand-related queries globally
- Guidance to markets, agencies and internal stakeholders
3. Competitive analysis
- Ongoing monitoring of key competitors across segments and regions
- Identification of positioning gaps and differentiation opportunities
- Quarterly synthesis into actionable insights for global strategy
4. DAM (Digital Asset Management)
- Guide the DAM process flows: creative briefs; approval workflows, creative assessment tool
- Coordination with system owners and technical teams
- Ensuring global accessibility and correct asset usage
Ready to drive with Continental? Take the first step and fill in the online application.
Ready to drive with Continental? Take the first step and fill in the online application.
Continental is a leading tire manufacturer and industry specialist that develops and produces sustainable, safe and convenient solutions for automotive manufacturers as well as industrial and end customers worldwide. Founded in 1871, the company generated sales of €19.7 billion in 2025, and the Continental team is made up of 92,653 employees at 336 locations for production, research and development, and administration in 54 countries and markets.
Today, we are one of the world’s key suppliers for mobility. With the experience we have gained over 150 years and our expertise across the company, we will continue to set the technological benchmark and play a leading role in shaping the transformation in the automotive industry.
Continental Tires Manila Business Services Inc., an entity under the Continental group of companies, headquartered in Hannover, Germany, is a strategic shared services center offering centralized, standardized, and technology-enabled business support. It will perform back-office support services and business process outsource services such as, human resources, finance and accounting, procurement and supply chain administration, customer service, master data, compliance management and information technology, to its foreign operating entities situated outside of the Philippines, through knowledge-based and computer-enabled technology. We collaborate with partners to deliver high-quality, end-to-end solutions that drive growth and transformation.