Fashion Paid Media Senior Performance Analyst

Accountabilities

• Lead paid advertising strategy, campaign execution, and performance optimization for key enterprise accounts, aligning initiatives with client objectives and business outcomes.

• Demonstrate advanced expertise across at least two major advertising platforms, such as Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Pinterest, YouTube, or Snapchat.

• Manage and optimize search engine marketing campaigns, including keyword research, bid optimization, ad copy development, and ongoing performance improvements.

• Oversee campaign quality assurance, budget pacing, and account management processes to prevent errors and ensure efficient advertising spend.

• Apply advanced measurement techniques, including attribution, incrementality analysis, and cross-channel performance evaluation, to generate meaningful insights and improve marketing effectiveness.

• Develop proactive strategic recommendations, identify emerging opportunities and performance risks, and communicate recommended actions before issues affect client results.

• Maintain testing roadmaps, coordinate experimentation initiatives, and manage follow-up actions to establish a consistent cycle of testing and optimization.

• Serve as a senior escalation point for complex accounts, resolving performance challenges and leading strategic discussions with clients and internal stakeholders.

• Audit and support strategy across approximately 8–10 existing accounts each quarter, maintaining high standards of execution and performance quality.

• Mentor and develop team members through coaching, training sessions, platform guidance, and sharing industry best practices.

• Identify capability gaps within the paid media team and collaborate with leadership to develop training initiatives and improve service delivery.

• Contribute strategic expertise to new business pitches, account audits, and broader departmental initiatives.

• Support leadership in developing and improving a core department function, executing recommendations from established strategic and operational roadmaps.

• Leverage AI-powered tools to improve workflows, accelerate analysis, strengthen insights, and model effective technology adoption across the team.

• Contribute to business performance goals, including client revenue productivity, client retention, and team development.

Requirements:

• 5–6 years of digital marketing experience, including at least four years working in a digital marketing agency.

• At least three years of hands-on search engine marketing experience, with a proven record of managing and optimizing large, enterprise-level accounts.

• Strong experience in keyword research, bid optimization, campaign development, ad copy creation, and ongoing SEM performance management.

• Significant campaign management experience in at least three additional campaign types, such as Performance Max, Standard Shopping, YouTube Ads, display advertising, local campaigns, or Microsoft Advertising.

• At least three years of hands-on experience managing direct-response campaigns on Meta Ads.

• Experience with additional paid media platforms, such as TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat, or YouTube, is an advantage.

• Experience with lead generation and B2B marketing is desirable.

• Strong understanding of paid advertising strategy, marketing funnels, conversion optimization, and the role of individual channels within a broader media mix.

• Advanced analytical skills, with the ability to interpret complex marketing data, identify performance drivers, and translate findings into compelling business insights and recommendations.

• Proficiency in Google Analytics and Google and Microsoft productivity tools.

• Strong client-facing communication and presentation skills, including the ability to manage challenging conversations, explain performance fluctuations, and communicate strategic recommendations confidently.

• Excellent organizational and project management skills, with the ability to prioritize competing demands and manage multiple complex accounts.

• Demonstrated leadership, mentoring, and coaching abilities, with a commitment to developing team capabilities and improving service quality.

• Self-motivation, resilience, accountability, strong interpersonal skills, and the ability to learn independently in a fast-paced environment.

• Advanced written and spoken English proficiency is essential for effective client communication and collaboration with distributed teams.

• Familiarity with AI-powered marketing tools and a willingness to integrate technology into performance analysis and campaign workflows.

• Interest in building a long-term professional relationship with a growing, technology-driven organization.

Benefits:

• Remote work opportunity for candidates based in Brazil.

• Opportunity to work with enterprise-level clients and sophisticated paid media campaigns across multiple advertising platforms.

• Exposure to AI-powered marketing technology and data-driven performance optimization.

• Opportunities to develop leadership skills through mentoring, training, strategic audits, and collaboration with senior leadership.

• Collaborative, people-focused working environment that values diversity, inclusion, accountability, and continuous learning.

• Opportunity to contribute to strategic initiatives, new business development, and the improvement of paid media services.

• Salary and compensation: The specific salary, benefits package, healthcare coverage, paid leave, and other financial perks are not disclosed in the job description. Candidates are asked to provide their desired monthly compensation in USD during the application process.

• Performance expectations: The role includes business targets related to client revenue productivity, client retention, and team retention.