Experience (SEO, GEO) Director

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This is a career-defining opportunity to lead and shape a rapidly growing, multi-city Experience (SEO, GEO) team at the heart of Australia's leading media network. 

(We will also explore candidates at Associate Director level) 

 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

About Mindshare: A Leading WPP Media Brand 

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. 

 

The Role  

Location: Melbourne / Sydney 

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.  

• Lead the Vision: Drive the client delivery of all Experience (SEO) services, positioning our team as the absolute centre of excellence across Australia and New Zealand. 

• Build a Powerhouse Team: Lead and mentor a high-performing team of mid-senior SEO experts in Melbourne Brisbane, fostering a collaborative and high-trust environment where they can do their best work. 

• Drive Commercial Success: Partner with the Group Business Director to track profitability, identify growth opportunities, and contribute to winning new business. 

• Innovate & Elevate: Contribute to shaping the future of our SEO, GEO and experience solutions, developing and enhancing solutions, frameworks, and processes that deliver incredible value and impact for our clients.  

• Champion Client Partnerships: Build and maintain strong, trusted relationships with senior clients, developing and executing strategies that are woven into their business and marketing outcomes. 

 

Ideal Skills and Experience 

A strategic, commercially-minded, and empathetic leader who is ready to drive innovation, mentor top talent, and define the future of SEO excellence. We’re also looking for; 

• A SEO Leader: You are an experienced professional in the SEO space with expertise spanning all facets of organic discovery including; Technical, Local, Content and Measurement. You are comfortable leading and developing high performing teams and client delivery within a fast-paced agency environment. 

• Commercially Astute: You possess strong commercial acumen, with a proven track record of managing agency revenue, improving profitability, and driving business growth. 

• An Inspirational Mentor: You have a genuine passion for people leadership and demonstrable experience coaching and developing senior talent to reach their full potential. 

• Strategic & Operationally Strong: You are a strategic thinker who can not only develop innovative product solutions but also implement the strong processes required to scale them. You are inherently curious, with an innovation mindset, and are comfortable ideating with technologies such as AI to improve operations, delivery, and efficiency.  

• A Master of Relationships: You excel at building deep, trusted partnerships with senior-level clients and internal stakeholders, driving satisfaction and advocacy. 

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around three days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

 

Our Commitment  

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.   

  

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.  

  

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