Events Marketing Manager

Accountabilities

• Own and manage the EMEA events calendar, including field events, hosted customer and prospect experiences, sponsored conferences, and regional activations.

• Collaborate with Demand Generation and cross-functional stakeholders to define event objectives, target audiences, formats, budgets, and success metrics tailored to local markets.

• Evaluate sponsorship opportunities, speaking engagements, and event formats to maximize audience reach, brand visibility, and business impact.

• Coordinate all aspects of event execution, including venue and vendor management, timelines, speaker preparation, run-of-show planning, registration, and on-site support.

• Partner with Content, Brand, Product Marketing, Design, Partnerships, and Sales teams to develop compelling event materials and ensure consistency with broader marketing campaigns.

• Plan and deliver approximately one EMEA webinar per month, managing topic selection, speaker coordination, content localization, registration pages, promotion, and post-event follow-up.

• Develop and execute multichannel promotional campaigns across email, social media, and partner channels to increase registrations, attendance, and engagement.

• Work closely with Sales and Marketing Operations to ensure accurate lead capture, efficient lead routing, timely follow-up, and effective event-driven sales engagement.

• Monitor and analyze event performance, including attendance, engagement, pipeline contribution, revenue impact, and deal acceleration.

• Maintain accurate reporting and attribution in collaboration with Revenue Operations and Marketing Operations teams.

• Build and continuously improve regional playbooks, templates, documentation, and workflows to increase efficiency, scalability, and consistency.

• Take full ownership of the EMEA events program within the first 90 days, ensuring smooth operations and strong alignment between regional marketing and sales teams.

Requirements:

• At least 4 years of experience in event marketing, preferably within a B2B SaaS company or B2B technology environment.

• Proven experience planning and delivering in-person events across multiple formats, including field events, hosted experiences, customer meetups, and sponsored conferences, ideally across several EMEA markets.

• Demonstrated experience managing webinars end to end, with enthusiasm for balancing a busy in-person events calendar and approximately one webinar per month.

• Strong project management and organizational skills, with the ability to manage multiple projects, competing deadlines, stakeholders, and time zones effectively.

• Experience collaborating closely with Sales teams to support event-driven lead follow-up, pipeline generation, and revenue objectives.

• Proficiency with marketing automation platforms such as Marketo or similar tools, as well as Salesforce or comparable CRM systems.

• Familiarity with webinar platforms such as Livestorm, Zoom, or Sequel, alongside event management and registration tools.

• Understanding of lead capture processes, UTM tracking, campaign attribution, event reporting, and pipeline measurement.

• Ability to collaborate with Marketing Operations or Revenue Operations teams to troubleshoot data flows and maintain accurate reporting.

• Strong communication, stakeholder management, and collaboration skills, with the ability to work effectively in a distributed, cross-functional environment.

• A proactive, adaptable, and solutions-oriented mindset, with the ability to remain calm under pressure and respond effectively to changing priorities.

• A data-driven approach to decision-making, balancing measurable business outcomes with thoughtful, attendee-centered experiences.

• Willingness and ability to travel at least 15% of the time for regional events, conferences, and on-site support.

• Professional working proficiency in relevant European languages is an advantage, depending on the markets supported.

Benefits:

• Competitive compensation: Starting salary of $93,000–$110,000 USD annually, or the equivalent in local currency, depending on experience and adjusted to reflect market rates.

• Comprehensive healthcare coverage: 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for employees and their families.

• Generous parental leave: 16 weeks of paid parental leave.

• Flexible time off: Unlimited paid time off to support work-life balance and personal well-being.

• Remote work support: Stipends to help create a productive and comfortable remote working environment.

• Wellness benefits: Dedicated wellness stipends to support physical and mental well-being.

• Professional development: A dedicated budget to support ongoing learning, skills development, and career growth.

• Collaborative remote environment: The opportunity to work with cross-functional teams across multiple markets and time zones.

• Meaningful impact: The autonomy to shape regional event strategies, improve marketing performance, and contribute directly to pipeline growth and business outcomes.

• Inclusive workplace culture: A commitment to equitable hiring practices, diversity, collaboration, and creating an environment where people can thrive.