Event Marketing Manager

Plentific is on a mission to build the best-in-class operating platform for Residential Housing and transform disconnected systems into unified intelligence. Built specifically for housing, its unique multi-award-winning agentic AI platform converts the complexity of assets, contractors, compliance and resident interactions into unified, actionable intelligence.

Powered by the sector’s largest proprietary operations dataset, Plentific’s AI agents act, orchestrating processes and transforming property operations in real-time, helping owners, operators, service providers and residents streamline operations, unlock efficiencies and enhance the resident experience.

Its solutions span repair diagnostics, work order management, resident self-service, contractor and field service management, inspections and compliance. Acting as an integration layer, Plentific enables a real-time ecosystem and helps providers build resilient supply chains that prevent backlogs and ensure timely delivery of works.

The Events Marketing Manager at Plentific is responsible for developing and executing key marketing initiatives to drive client acquisition, networking and retention, and revenue growth. This role focuses on event planning, digital marketing execution and optimisation, and content creation, including website updates, email campaigns, and agency management. The Events Marketing Manager will lead internal and external events, webinars, partner marketing initiatives, and social media efforts while overseeing sales enablement and inbound marketing. Close collaboration with the commercial and product teams is essential to align marketing campaigns with business objectives and support revenue generation. The role reports to the Marketing Director and covers events across the UK and Germany.

• Develop and execute event marketing plans for physical and digital formats aligned with company objectives.

• Own Plentific’s presence at sector conferences and exhibitions: sponsorship packages, stand design, speaker slots and on-site delivery.

• Run Plentific’s own events end to end, from roundtables and client forums to flagship events, including guest lists, invitations and registrations.

• Collaborate with cross-functional teams to manage the event logistics, including venue selection, supplier management, stand design

• Support the Marketing Director to brief and prepare internal speakers, and work with product marketing so event content reflects Plentific’s positioning.

• Utilise online platforms to engage target audiences and drive attendance.

• Create compelling event content such as blogs, sales collaterals, videos, promotional emails, and newsletters.

• Build pre- and post-event journeys in HubSpot, and hand leads to sales quickly with clear follow-up actions.

• Manage event budgets and timelines, ensuring timely and cost-effective delivery.

• Analyse event performance metrics (registrations, attendance, MQLs, MPLs, pipeline and opportunities influenced) and recommend improvements.

• Stay updated on industry trends to enhance event marketing strategies.

• Oversee the creation and maintenance of event landing pages with essential details.

• Support the marketing team with social media, paid advertising, copywriting, and design tasks.

What success looks like in your first 6 months

• An annual rolling events calendar agreed with marketing and sales leadership, with clear goals per event.

• Consistent tracking of event ROI from registration through to pipeline in HubSpot and Salesforce.

• At least two Plentific-owned events delivered from concept to follow-up.

Requirements

• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, HubSpot reporting).

• Excellent project management, prioritisation, and multitasking abilities for event planning and execution.

• Strong communication, collaboration, and leadership skills with the ability to influence cross-functional teams and senior stakeholders.

• Strategic thinking, planning, and execution skills with a focus on delivering high-quality work.

• Proficient in copywriting with a passion for creating engaging content.

• Highly organised with excellent time management, adaptability, and attention to detail.

• Comfortable using AI tools in your daily work to draft content, research audiences, plan logistics and analyse event results faster, with the judgement to check every output for accuracy and brand fit.

• Curious about AI and able to bring Plentific’s agentic AI story to life at events, in a way that resonates with housing leaders.

• Calm and confident on event days, able to solve problems on the spot.

Experience and Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• 2+ years of experience in event marketing roles, with a proven track record of driving significant client growth and revenue impact via events and digital campaigns.

• Experience managing performance marketing campaigns across multiple channels, with a deep understanding of metrics, attribution models, and optimisation techniques.

• Demonstrated success in scaling acquisition channels and delivering measurable business results in a fast-paced environment.

• A deep understanding of targeting, client journeys, data-driven decision-making, and a passion for driving measurable results.

• Experience with or willingness to learn tools like Canva, HubSpot CMS, Salesforce CRM, Payload for website and our marketing automation tools.

• Willingness to travel within the UK

• Experience in B2B SaaS, PropTech, housing or the public sector.

• Experience running events with MPs, local authorities or senior sector stakeholders.

• Nice to have but not mandatory : German language skills.

Benefits

As you can see, we are quickly progressing with our ambitious plans and are eager to grow our team of doers to achieve our vision of managing over 2 million properties through our platform across various countries. You can help us shape the future of Housing. Here’s what we offer:

• A competitive compensation package

• 25 days annual holiday + 1 additional day for every year served up to 3 years

• Flexible working environment including the option to work abroad

• Private health care for you and immediate family members with discounted gym membership, optical, dental and private GP

• Enhanced parental leave

• Life insurance (4x salary)

• Employee assistance program

• Company volunteering day and charity salary sacrifice scheme

• Learning management system powered by Udemy

• Referral bonus and charity donation if someone you introduce joins the company

• Season ticket loan, Cycle to work, Electric vehicle and Tech scheme programs

• Pension scheme

• Work abroad scheme

• Company-sponsored lunches, dinners and social gatherings

• Fully stocked kitchen with drinks, snacks, fruit, breakfast cereal etc.

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