Email & SMS Specialist

Accountabilities:

Manage the end-to-end creation and execution of email and SMS campaigns, including template development, image slicing, creative placement, audience selection, quality assurance, and deployment.
Build and maintain monthly campaign calendars, coordinating promotional activities and content schedules to support marketing objectives and maximize customer engagement.
Collaborate closely with brand marketing, creative, merchandising, partnerships, and CRM teams to ensure campaigns are aligned with brand guidelines, commercial priorities, and delivery timelines.
Oversee daily campaign quality assurance, verifying content accuracy, links, formatting, audience targeting, and overall readiness before deployment.
Monitor, analyze, and report on key performance indicators, including open rates, click-through rates, conversions, and other relevant engagement metrics.
Design, execute, and evaluate A/B tests across subject lines, messaging, creative assets, and send times to identify opportunities for continuous optimization.
Apply generative AI tools and platform-based AI features to improve campaign workflows, including copywriting, audience segmentation, quality assurance, and performance reporting.
Explore and pilot new AI-powered solutions and automation processes to increase efficiency, particularly during peak campaign periods, while preserving brand voice and maintaining appropriate human oversight.
Partner with analytics and CRM specialists to strengthen audience segmentation, leverage customer insights, and develop more relevant, personalized marketing communications.
Ensure compliance with applicable email and SMS marketing regulations, including CAN-SPAM, CASL, and GDPR, as relevant to campaign audiences and jurisdictions.
Stay informed about emerging email and SMS marketing trends, technologies, and best practices, recommending process improvements that enhance campaign quality and operational efficiency.
Take ownership of campaign performance and reporting, using data-driven insights to make recommendations and improve marketing effectiveness.
Requirements:
Hold a bachelor's degree or possess equivalent relevant qualifications or professional experience.
Have 1–3 years of hands-on email marketing experience, including campaign execution, content development, testing, and performance monitoring.
Demonstrate practical experience using generative AI tools or AI-powered features within email and SMS marketing platforms to improve productivity, streamline workflows, or enhance campaign results.
Possess a strong analytical mindset, with the ability to interpret campaign metrics, identify performance trends, and translate data into actionable recommendations.
Understand email marketing compliance requirements, including CAN-SPAM, CASL, and GDPR, and their application to relevant campaigns and audiences.
Demonstrate exceptional attention to detail and the ability to manage multiple campaigns, competing priorities, and tight deadlines in a fast-paced environment.
Have strong written communication and collaboration skills, with the ability to work effectively across marketing, creative, merchandising, and analytics teams.
Show initiative, curiosity, and a willingness to experiment with new marketing tools and approaches while applying sound judgment to protect brand voice, content quality, and customer experience.
Experience with platforms and tools such as Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva is considered an asset.
Knowledge of HTML and CSS for email development is an advantage.
Previous experience in retail or e-commerce marketing is preferred.
A genuine interest in the culinary industry and an appreciation for food, cooking, and lifestyle brands would be beneficial.
Be comfortable working independently in a remote environment, taking ownership of projects from planning through execution and reporting.
Benefits:
Remote work: Work remotely from Canada, with flexibility to manage your responsibilities in a distributed team environment.
Comprehensive healthcare coverage: Access to medical, dental, and vision benefits.
Retirement savings: RRSP matching to support long-term financial planning.
Paid time off: Access to paid leave policies that support work-life balance and personal well-being.
Supplemental benefits: A variety of additional benefit options to support individual needs.
Employee discounts: Enjoy discounts across a portfolio of brands.
Professional development: Build expertise in AI-driven marketing, advanced audience segmentation, campaign optimization, and modern email and SMS platforms.
End-to-end ownership: Take responsibility for campaigns from planning and creative execution through deployment and performance analysis.
Cross-functional collaboration: Work closely with marketing, CRM, analytics, creative, and merchandising teams on campaigns with a direct impact on customer engagement and revenue.
Innovation and experimentation: Explore emerging AI tools and automation opportunities while contributing to continuous process improvement.
Measurable business impact: Use data-driven marketing strategies to influence campaign performance, customer relationships, and e-commerce results.