Director, Sales

Accountabilities:

• Lead sales planning, strategy, and execution across assigned venues and regional markets to achieve premium revenue targets.
• Implement standardized sales, service, and management playbooks in collaboration with local sales directors and venue leadership.
• Guide local sales teams in developing outreach strategies, refining sales narratives, qualifying prospects, and closing opportunities.
• Coach teams on effective sales and service techniques, follow-up practices, product positioning, and customer engagement strategies.
• Support the adoption of CRM platforms, outreach tools, and consistent data standards in collaboration with revenue systems specialists.
• Partner with revenue marketing teams to coordinate campaigns and ensure marketing initiatives reinforce sales strategies and venue revenue objectives.
• Identify sales execution gaps, staffing requirements, training opportunities, and venue-specific challenges, developing practical solutions to improve performance.
• Build local team capabilities by sharing best practices, developing sales skills, and encouraging greater independence in premium sales execution.
• Monitor and report performance against premium revenue goals for each assigned venue, identifying trends and opportunities for improvement.
• Share regional insights, successful strategies, and lessons learned with sales performance leadership to support continuous improvement across the organization.
• Establish and maintain strong working relationships with venue partners, internal stakeholders, and regional leadership teams.
• Collaborate cross-functionally with revenue marketing, revenue systems, and data teams to improve sales effectiveness and maximize commercial results.

Requirements:

• Eight to ten years of successful sales experience, preferably in premium seating, sports, live entertainment, hospitality, venue operations, or B2B sales.
• Bachelor's degree in a relevant field required; a master's degree is preferred.
• Demonstrated ability to consistently meet or exceed sales quotas, revenue targets, and key performance indicators.
• Experience using CRM platforms such as Salesforce, Microsoft Office applications, and other sales technology tools to manage pipelines, maintain accurate records, and generate performance reports.
• Previous experience managing partner relationships and supporting partner success in a collaborative environment.
• Strong coaching and mentoring abilities, with the capacity to develop sales teams and improve their performance through structured guidance and practical training.
• Excellent verbal and written communication, presentation, and negotiation skills, including the ability to engage effectively with clients, executives, and internal stakeholders.
• Strong organizational and time management skills, with the ability to manage multiple priorities independently in a fast-paced, results-oriented environment.
• A proactive, self-motivated, and performance-driven approach to sales leadership, problem-solving, and continuous improvement.
• Ability to build collaborative relationships across teams and venues while maintaining accountability for regional sales outcomes.

Benefits:

• Annual salary ranging from $151,400 to $196,800, depending on applicable factors.
• Eligibility for a performance-based bonus.
• Health, dental, and vision insurance for full-time employees.
• 401(k) retirement savings plan with employer matching.
• Paid time off, including vacation days, sick days, and 11 holidays.
• The opportunity to influence sales performance and develop teams across a portfolio of premium live entertainment and venue experiences.
• A collaborative, inclusive working environment that values diverse perspectives and professional excellence.