Director of Marketing (EMEA - Remote)

What will you be doing?

• Develop and execute multi-channel marketing campaigns to enhance brand awareness, lead generation, and customer retention.

• Align marketing initiatives with company-wide objectives and sales priorities to maximize impact.

• Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media.

• Drive lead-generation initiatives to support sales pipeline growth and business expansion.

• Utilize data-driven insights to refine targeting, improve conversion rates, and maximize ROI.

• Collaborate with sales leadership to optimize account-based marketing (ABM) strategies.

• Oversee the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos).

• Ensure brand consistency across all messaging, campaigns, and marketing materials.

• Conduct market research to stay ahead of industry trends, competitive positioning, and customer expectations.

• Lead, mentor, and develop a team of marketing professionals to drive operational excellence.

• Foster a culture of creativity, ownership, and accountability within the marketing organization.

• Collaborate with sales, product, and customer success teams to align marketing efforts with business needs.

• Establish key marketing performance indicators (KPIs) to measure effectiveness and inform decision-making.

• Manage and optimize the marketing budget to ensure efficiency and impact.

• Provide regular reporting and insights to leadership on campaign performance and market opportunities.

What experience and qualifications should you have?

• 10 years of experience in B2B marketing, with at least 3-5 years in a leadership role.

• Proven experience in demand generation, campaign management, and digital marketing.

• Strong background in marketing analytics, automation tools (Marketo, HubSpot), and CRM platforms (Salesforce).

• Experience leading marketing programs for SaaS or technology-focused businesses.

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

What skills and abilities should you have?

• Strategic Leadership – Ability to set vision, drive execution, and align marketing with company growth objectives.

• Data-Driven Decision-Making – Proficiency in analytics tools to track campaign effectiveness and optimize strategy.

• Cross-Functional Collaboration– Strong ability to work across teams (sales, product, customer success) to drive alignment.

• Content & Brand Storytelling – Ability to craft compelling messaging that resonates with target audiences.

• Strong Communication Skills– Verbal and written skills to influence stakeholders and inspire teams.

• Project & Budget Management – Ability to lead multiple marketing initiatives within financial constraints.

What other skills should you have?

• Proficient in using macOS and Microsoft 365.

• Fluent in managing and utilizing Marketo, a marketing automation platform.

• Comfortable with learning and utilizing Salesforce, a customer relationship management (CRM) platform.

Your Alignment with our Gurobi Core Values:

• Customer Focus: Verbal & written communication skills that bring clarity and build trust. 

• Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others.

• Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team. 

• Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance. 

• Integrity:Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.

Originally posted on Himalayas