Job Description :
Director, Military, Drug and Regional
Location: Dallas, Texas or Norfolk, VA
About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About this role
The Director, Military Channel & Regional Accounts is responsible for leading the company's commercial strategy across the Military channel while overseeing a portfolio of key regional retail customers.
This is a highly visible leadership role responsible for driving sustainable growth across one of the organization's most strategic and unique routes to market. You'll shape long-term customer strategy, lead national negotiations, influence distributor execution, and coach a high-performing team focused on delivering outstanding commercial results.
Success in this role requires deep Military Channel expertise, exceptional customer leadership, and the ability to build strong partnerships across customers, distributors, brokers, and internal commercial teams. While Military experience is essential, familiarity with regional grocery and package liquor chains will enable you to maximize growth across the broader portfolio.
Military Channel Leadership (Spirits Portfolio)
· Own the national Military channel strategy across AAFES, NEXCOM, CGX and MCX, driving growth across Spirits globally.
· Develop annual Business Plans with Military customers and broker partners.
· Lead commercial planning, innovation launches, promotional strategy and annual negotiations.
· collaborate with our military broker to ensure flawless execution across Military channel globally.
· Identify emerging consumer trends and growth opportunities unique to the Military channel.
Regional Retail and Military Leadership (Beer Portfolio)
Lead a portfolio of strategic regional grocery and regional customers, including HEB, Publix, Wegmans, Food Lion, BevMo/Go Brands, WinCo Foods, Raley's and all 4 branches of the Military for the beer portfolio, among others. Build customer-centric growth plans that strengthen market position and create long-term value.
Lead a Winning Team
You'll lead and develop a team of four Key Account Managers responsible for Military Beer and strategic regional customers. This role calls for an inspiring leader who creates accountability, develops talent, and builds a culture of commercial excellence. You'll play a critical role in shaping the next generation of leaders while driving exceptional business performance.
Experience/skills required:
· Significant experience leading national customer relationships within the Military channel (AAFES, NEXCOM, MCX, CGX, DeCA or similar).
· Proven success developing Business Plans and negotiating complex customer agreements.
· Strong understanding of the three-tier beverage alcohol system and distributor management.
· Experience leading and developing high-performing sales teams.
· Exceptional commercial acumen, influencing and negotiation skills.
· Maintain a strong presence in the market by building relationships with customers, competitors and consumers. Stay connected to evolving customer priorities, competitive activity, and consumer trends to identify new growth opportunities. Travel approximately 40–50%.
Preferred
· Min of 5yrs of experience in sales and customer management across nat/reg customers, with Military Channel customer management experience preferred
· Experience managing regional grocery or package liquor chains.
· Experience working with Military brokers.
· Proficiency with Circana, Nielsen and syndicated data.
· Bachelor's degree.
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Regular
Primary Location:
Off Site Texas
Additional Locations :
Off Site Virginia
Job Posting Start Date :
2026-09-23
TEXAS: SALARY RANGE IS FROM $150,000 TO $250,000 (ANNUAL)
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.