The Partner Manager DG is responsible for managing, retaining, and growing a portfolio of advertising partners across agency and/or direct advertiser relationships, with a strong emphasis on outbound prospecting and qualification to fuel the Demand Gen function. This role blends consultative account management, high-quality outbound outreach, BANT-based qualification, digital marketing expertise, and data-driven insight to deliver measurable business outcomes and long-term partner success. As a trusted advisor, the Partner Manager DG develops a strong understanding of partner business objectives and translates discovery and performance insights into actionable recommendations.
The role requires strong stakeholder management, fluency in digital advertising KPIs, confidence engaging C-level and senior stakeholders, and the ability to manage multiple active opportunities while driving revenue growth and partner satisfaction. Partner Managers DG collaborate closely with Sales, Product, Operations, and Leadership teams to align strategy, support revenue forecasting, and contribute to continuous process improvement. Depending on role designation, the Partner Manager DG may support digital managed growth programs, agency portfolios, or direct advertiser accounts.
Key Responsibilities (Applicable to all Partner Managers DG)
● Manage a portfolio of new and existing digital advertising partners, ensuring high-quality discovery, qualification, and partner satisfaction.
● Execute targeted outbound prospecting into agencies and direct advertisers to source and create net-new opportunities.
● Use BANT (Budget, Authority, Need, Timeline) or similar qualification frameworks to assess opportunity quality and prioritize pipeline.
● Retain and grow revenue by identifying upsell, cross-sell, reactivation, and expansion opportunities.
● Develop a deep understanding of partner business goals and translate performance data and discovery findings into strategic recommendations.
● Track, analyze, and report on key advertising and business metrics, including CPA, ROI, ROAS, CPC, and conversion performance, to inform qualification and handoffs.
● Lead structured, consultative conversations with C-level and senior marketing decision-makers to understand objectives and position relevant solutions.
● Maintain accurate account records, partner communications, and pipeline activity within CRM systems.
● Collaborate cross-functionally with Sales, Product, Operations, and Leadership teams to align strategy and performance goals.
● Communicate product updates, beta programs, and feature enhancements to partners and internal stakeholders.
● Consistently meet or exceed individual and team performance KPIs and revenue targets.
● Contribute to a collaborative team environment by supporting peers and sharing best practices.
Role-Specific Focus Areas DIR – Direct Partner Manager DG
● Serve as the primary point of contact and strategic advisor for direct advertiser partners.
● Own the end-to-end partner relationship, from initial outreach and qualification through onboarding, renewal, and expansion.
● Conduct consultative discussions to translate advertiser business objectives into effective digital advertising strategies.
● Independently identify and execute upsell and cross-sell opportunities to drive revenue growth.
● Engage senior and C-level decision-makers to align on strategic priorities and secure commitment to next steps.
Qualifications
1–2 years of experience in Digital Marketing, Sales, and/or Account Management
Preferred Qualifications
- Experience managing client, customer, or partner relationships in a performance-driven environment.
- Familiarity with digital advertising platforms and performance marketing concepts.
- Strong written, verbal, and presentation communication skills.
- Ability to manage multiple priorities in a fast-paced, metric-oriented environment.
- Comfort working with data, performance metrics, and insights to inform decisions and recommendations.
- Experience using CRM tools (e.g. Salesforce) to manage accounts, pipelines, and reporting. Bachelor’s degree.
- Hands-on experience managing or analyzing campaigns on online advertising platforms (e.g., Meta, Google, Pinterest, TikTok, Snapchat, X).
- Experience working with advertising agencies (AGY) or managing direct advertiser portfolios (DIR).
- Strong understanding of digital marketing fundamentals, funnel strategy, attribution models, and media KPIs.
- Proven ability to meet or exceed sales, growth, or retention targets.
- Strong analytical, storytelling, and insight-generation skills.
- Experience leading virtual or in-person consultative conversations.
- Proficiency with Excel, Salesforce, and Google Workspace or Microsoft Office tools.
- Strong interpersonal skills with a collaborative, team-first mindset.
- Bilingual or multilingual proficiency (role- and market-dependent).
What do we offer:
Hybrid role (3 days working from Office and 2 days working from home)
Monday to Friday
Health Insurance
Social team events (indoor and outdoor)
20 days annual leave + 2 Company days + 2 volunteers.
Recognition points which you can spend on shopping or vouchers.
Please also note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.
Please advise if you have any particular requirements, so we can look into arranging reasonable adjustments to the recruitment process. You can contact us at accessIErecruitment@accenture.com
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities