Digital Experience Lead

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

About the Role

Forbes Advisor is scaling its Comparison business, and we’re looking for a Digital Experience Lead to help drive its next stage of growth. This is a hands-on role focused on improving conversion across our landing pages and customer journeys.

Our Comparison business connects customers with the right products across a panel of partners, earning revenue by sending high-intent, well-matched customers their way. With significant investment across paid acquisition, getting the experience right from the moment a customer lands with us is critical.

You’ll work closely with SEM, Product, Engineering, Design and Data to understand customer behaviour, identify the biggest opportunities and turn them into experiments and improvements that drive measurable commercial impact.

The person we’re looking for is curious, commercially minded and obsessed with understanding what makes customers convert. You’ll be equally comfortable digging into performance data, developing a hypothesis, shaping a new experience and getting an experiment live.

Responsibilities:

Conversion & experimentation

• Own the optimisation roadmap across your areas of the Comparison business, prioritising the biggest opportunities to improve conversion.
• Continually optimise landing pages and customer journeys, using performance data and customer insight to identify and remove friction.
• Turn opportunities into clear hypotheses and own experiments end-to-end – from test design and success measures through to execution, analysis and recommendations.
• Balance quick wins with bigger ideas that could materially change performance, turning successful experiments into scalable improvements.

SEM & landing page performance

• Work hand-in-hand with SEM to connect acquisition strategy with the on-site experience, maximising conversion and value from paid traffic.
• Understand differences in customer intent, keywords, campaigns and traffic sources, and use those insights to shape landing page experiences.
• Look across the full funnel to ensure optimisation drives meaningful commercial outcomes, not individual metrics in isolation.

Cross-functional delivery

• Partner with Product, Engineering and Design to identify opportunities and take experiments and experience improvements from idea through to launch.
• Work with Data to ensure the right tracking and measurement are in place to make confident decisions.
• Clearly communicate results, learnings and recommendations to stakeholders.

What You’ll Bring:

• 3+ years' experience in conversion rate optimisation, digital experience, growth or a similar optimisation-focused role.
• Proven experience improving landing pages, funnels and digital customer journeys through experimentation.
• Strong understanding of A/B testing, from hypothesis development and test design through to analysis and decision-making.
• Commercially sharp and able to connect customer behaviour and conversion to revenue and wider business performance.
• Data-driven and curious, with the ability to spot opportunities and turn insight into action.
• Strong understanding of UX and conversion best practices.
• Experience with analytics and experimentation platforms such as GA4, Optimizely or similar.
• A proactive self-starter, comfortable working across Marketing, Product, Engineering, Design and Data to get things done.

Nice to Have:

• Experience optimising landing pages for SEM or other paid acquisition channels.
• Experience within comparison, lead generation, affiliate or another performance-driven digital business in Home Improvement, Small Medium Business or similar.
• Experience with user testing, session replay, heatmaps or other qualitative research methods.
• Working knowledge of SQL, Tableau or similar analytics tools.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.