Customer Marketing Analyst

Job Description :

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. 

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. 

Join us and play your part in making life’s moments mean a little more. 

About the function

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. 

About the role

The mission of this role is to provide analytical and operational support to Customer Marketing, turning customer, shopper, activation and performance data into simple insights, trackers and actions that improve planning and execution.

Key Accountabilities

• Maintain customer marketing trackers: Produce regular views of activation delivery, spend, important metrics, M&E, customer performance and action follow-up across channels.
• Support planning and cycle readiness: Prepare insight, customer data, sales cycle materials, activation calendars and post-activity analysis for Customer Marketing Managers.
• Turn data into practical insight: Analyse shopper, customer, market, CRM and campaign data to find opportunities, risks and improvements.
• Improve data and process quality: Maintain clean inputs, documentation, templates and control logs that make routines repeatable and easy for teams to use.
• Support cross-functional decisions: Provide clear, simple summaries for Sales, RGM, Category, Shopper and Finance stakeholders to help prioritise action.

About you

Key Competencies

• Execution excellence: Turns strategy into simple standards, customer actions and field routines that improve availability, visibility, quality and compliance.
• Data-led prioritisation: Uses insight, CRM and performance data to focus effort on the customers, outlets, occasions and brands that matter most.
• Collaborator influence: Works across Sales, Customer Marketing, RGM, Supply, Finance and external partners to tackle issues and land plans at pace

Qualifications & Experience Required

• Experience in commercial analysis, sales operations, customer marketing, finance, category, RGM or business intelligence roles.
• Sophisticated Excel and good Power BI or dashboarding capability; experience with NielsenIQ, IRI, Dunnhumby, CRM or customer data is advantageous.
• Strong attention to detail, data quality approach and ability to translate insight into clear commercial actions.
• Organised, curious and comfortable working with Sales, Customer Marketing, RGM, Finance and D&T stakeholders through busy commercial cycles.
• FMCG, retail, hospitality or beverage alcohol experience preferred.

 

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. 

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:   

• Contemporary work life balance policies and wellbeing activities
• On site gym or subsidised gym membership
• Contributary pension scheme
• Comprehensive health insurance for you and your family
• Annual bonus of your base salary (dependent on performance)
• Share options

 

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. 

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. 

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. 

Ready to bring your best? This could be your opportunity. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. 

 

Worker Type :

Regular

Primary Location:

St James Gate

Additional Locations :

Job Posting Start Date :

2026-09-29