COUNTRY BRAND MANAGER INDONESIA
Role Description
The Country Brand Manager, Adult Vaccines is responsible for coordinating tactical plans, customer engagement activities, omnichannel programs, field-force/KAM enablement, budget tracking, and approved material deployment in line with the overall brand direction.
Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.
This is an execution-focused role. The incumbent will contribute insights and implementation feedback but will not be primarily accountable for overall brand strategy, brand plan ownership, or long-range portfolio direction.
Key Responsibilities
The role supports Adult Vaccines Indonesia growth levers through disciplined execution of local tactical plans, stakeholder coordination, field-force & KAM enablement, and performance tracking.
•Support translation of Adult Vaccines Indonesia brand direction and growth levers into local tactical plans, execution timelines, and implementation trackers.
•Coordinate approved HCP, patient, customer engagement, omnichannel, and educational initiatives to drive disease awareness, HCP recommendation, and appropriate vaccination discussions.
•Support development, review, approval routing, and deployment of promotional materials, training resources, FAQs, patient education assets, and field tools for local execution.
•Track A&P budget, purchase orders, activity spend, KPIs, campaign reach, HCP engagement, field implementation progress, and agreed performance indicators.
•Prepare activity updates, execution summaries, market and customer insights, risks, opportunities, and follow-up actions for review with the Marketing Lead and Country Brand Lead.
•Coordinate with field teams, KAM, Medical, Regulatory, Legal, Compliance, Supply, Finance, and other relevant stakeholders to ensure execution readiness, supply alignment, and compliant implementation.
•Support field-force enablement through training coordination, material deployment, objection-handling support, field feedback consolidation, and implementation support.
•Support execution of access, partnership, Key-account & institutional activation, and public education initiatives with approved healthcare institutions, associations, and customer channels as aligned with local plans.
•Ensure all activities are executed in accordance with company policies, SOPs, Pfizer values, and applicable compliance requirements.
•Perform other duties as assigned by the hiring manager.
Key Accountabilities/Deliverables Accountable
• Timely execution of approved Adult Vaccines Indonesia tactical initiatives in line with agreed brand priorities and growth levers.
• Accurate activity workplans, timelines, implementation trackers, approval status updates, and follow-up actions.
• Effective coordination of HCP engagement, patient education, omnichannel, customer programs, and field-force enablement activities.
• Proper tracking of A&P budget, purchase orders, activity spend, campaign reach, HCP engagement, field execution progress, KPIs, and activity performance.
• On-time preparation, approval routing, and deployment of materials, messages, FAQs, training tools, and field resources.
• Clear monthly updates on execution status, customer insights, market trends, risks, opportunities, and recommended tactical optimizations.
• Strong collaboration with internal stakeholders and external partners to support execution excellence, field readiness, supply alignment, and compliance.
• Consistent consolidation of field feedback, customer insights, and implementation learnings to improve tactical execution and business impact.
EDUCATION AND EXPERIENCE
Qualifications:
⬧Minimum 5 years of pharmaceutical or healthcare industry experience, preferably with at least 3 years in marketing, commercial execution, or related roles. Prior vaccine experience is preferred.
⬧Bachelor's Degree or equivalent required.
⬧Experience in marketing execution, customer engagement, project coordination, or field-force support within the healthcare industry.
⬧Strong execution mindset with good attention to detail, follow-through, and ability to work across matrix teams.
TECHNICAL SKILLS REQUIREMENTS
•Marketing execution and tactical planning
•Omnichannel campaign execution, in public and HCP campaign
•Customer segmentation
•Project coordination and operational excellence
•Stakeholder coordination across commercial and cross-functional teams
•Budget, KPI, and activity tracking
•Strong written and verbal communication skills
•Good presentation skills and computer literacy
•Agile, collaborative, and proactive team player
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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