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, Hong Kong
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What’s the role
Shell Mobility is a leading global mobility retailer, serving customers across fuels, EV charging and convenience retail. Non-Fuels Retail (NFR) is a key growth engine, transforming service stations into high-quality destinations through differentiated convenience, food-service, vehicle-care and digital offers.
This role leads the Hong Kong & Macau NFR business, owning performance, strategy and transformation to deliver profitable growth in a fast-evolving mobility and retail landscape.
What you’ll be doing
Business ownership & strategy: Own and deliver the NFR P&L across Hong Kong & Macau, including revenue growth, margin expansion and capital efficiency; define and execute a multi-year growth strategy aligned with changing customer needs and the energy transition.
Portfolio growth: Identify and scale new business opportunities within and beyond Shell’s retail network, supported by robust business cases and disciplined end-to-end execution.
Category & commercial management: Lead the category portfolio across food & beverages and vehicle care, optimizing range, pricing, promotions and merchandising to deliver a differentiated customer offer.
Partnerships & alliances: Build strategic partnerships with FMCG players, retailers and ecosystem partners to expand Shell’s role as a convenience and last-mile destination.
Execution excellence: Partner with Retailers, Operations and Marketing to strengthen in-store execution, supply chain efficiency, cost optimization and frontline capability.
Customer, brand & digital: Shape an end-to-end customer experience across channels, leveraging digital platforms and loyalty ecosystems to drive conversion, basket size and engagement.
Leadership & stakeholder management: Lead a high-performing team and collaborate with senior Mobility, regional and global stakeholders while representing Shell with key external partners.
What you bring
10+ years of experience in convenience retail, FMCG, foodservice or related sectors, with proven P&L accountability and commercial performance delivery.
Strong track record in business development, partnerships, category management, retail execution and supplier negotiations.
Strong commercial acumen, strategic thinking and understanding of retail economics, customer behavior and operational levers.
Able to move seamlessly between strategy and execution, with an entrepreneurial mindset and bias for value creation.
Influential, customer-centric and data-driven leader with proven ability to build high-performing teams and manage complex stakeholders.
What we offer
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.
Progress as a person as we work on the energy transition together.
Continuously grow the transferable skills you need to get ahead.
Work at the forefront of technology, trends, and practices.
Collaborate with experienced colleagues with unique expertise.
Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
Benefit from flexible working hours, and the possibility of remote/mobile working.
Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
Take advantage of paid parental leave, including for non-birthing parents.
Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
Grow as you progress through diverse career opportunities in national and
international teams.
Gain access to a wide range of training and development programmes.
We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.
Shell in Hong Kong
As one of the world’s leading energy companies, Shell has been active in Hong Kong for 110 years. Our business activities in Hong Kong and Macau include Retail Filling and Service Stations, EV Charging Stations, LPG, Commercial Fuel, Lubricants, Bitumen, Aviation, Marine and Chemicals.
Throughout the century, Shell has been at the forefront of the drive to support Hong Kong and Macau to meet its growing energy needs.
Our core values of honesty, integrity and respect for people form the basis of the Shell General Business Principles.
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