Content Operations Manager, IFS Copperleaf

IFS Copperleaf helps some of the world’s largest organisations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimise investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At IFS Copperleaf, we’re collaborative, customer-focused, and passionate about creating solutions that have a real-world impact.

The Content Operations Manager builds and runs the engine behind IFS Copperleaf’s content marketing: the governance, workflows, and measurement that let us produce buyer-relevant content at scale and grow organic demand.

You’ll partner with Product Marketing, Campaign, Customer Marketing, Field, and Digital teams to make content planning, production and performance consistent and measurable.

Key responsibilities will include:

Content Operations and Governance

• Run a central content calendar and governance framework covering all marketing content production.
• Set content standards, messaging guidelines, and AI-assisted development processes, and drive team adoption.
• Streamline workflows to cut production cycle time, and review the content inventory quarterly, retiring outdated assets.

Content Delivery and Organic Growth

• Audit and rationalise existing content by persona, industry, buying stage, and program, and coordinate delivery of lead magnets and multimedia assets.
• Build SEO, AEO, and GEO best practices into content workflows and manage a monthly publishing cadence aligned to priority personas and industries.
• Enable Sales and Regional Field teams to use programme-aligned content with opportunities.

Performance and Reporting

• Define and track content KPIs, including organic traffic, rankings, conversions, MQCs, engagement, and influenced opportunities.
• Report regularly to marketing and sales leadership with recommendations on where to invest, optimise, or retire content.
• Use AI tools and marketing technologies to analyse performance and scale impact.

• Extensive experience of B2B marketing in content marketing or marketing operations, preferably in enterprise software, SaaS or asset management.
• Proven track record building content calendars, governance, and workflows that improve speed and consistency of content creation.
• Working knowledge of SEO and a strong interest in AEO and GEO.
• Data-driven approach to measuring content performance with hands-on experience using AI tools in content processes.
• Excellent communication and stakeholder management skills in a global, matrixed organisation.

Preferred skills:

• Experience with IFS or similar enterprise software ecosystems, or the energy, utilities, transportation or infrastructure sectors.
• Experience with CMS, SEO and analytics platforms, and CRM or marketing automation tools (e.g. Salesforce, HubSpot).

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realise that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Originally posted on Himalayas