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Prepare for this interviewAt a glance
- Experience asked
- 6+ years
- Education
- Master's
Skills mentioned
About the role
About the job
Location:
India Remote
Employment Type:
Full-time
About PA Team
At PA Team, we specialize in delivering cutting-edge automation, RPA, and CX solutions that help businesses achieve scalable efficiency and measurable ROI. We are seeking a Content Marketer and Technical writer
who can transform complex technical concepts into engaging, solution-oriented content that resonates with executives, decision-makers, and tech-savvy audiences.
Role Overview
The Content Marketer and Technical writer will be responsible for creating high-quality, insightful, and persuasive content that positions PA Team as a thought leader in automation, RPA, and customer experience transformation. The ideal candidate should combine strong technical understanding with exceptional storytelling skills, driving ROI-focused narratives across multiple channels including website, LinkedIn, blogs, case studies, whitepapers, and marketing campaigns.
Key Responsibilities
Content Creation & Strategy
- Develop compelling content for automation, RPA, CXone, and digital transformation topics.
- Write solution-driven blogs, case studies, whitepapers, eBooks, and ROI-focused content.
- Create persuasive copy for landing pages, email campaigns, and sales enablement material. Social Media & LinkedIn Management
- Manage and optimize LinkedIn content calendar, including thought leadership posts, viral content, and industry updates.
- Collaborate with leadership to build executive brand presence on LinkedIn.
- Experiment with engaging formats (carousels, infographics, polls, short-form posts).Website & Digital Content
- Own and manage website content development and updates.
- Ensure messaging consistency, SEO optimization, and alignment with buyer journeys.
- Collaborate with design team for UX-driven content experiences.Research & Insights
- Research industry trends, competitors, and best practices to create authoritative content.
- Build ROI-focused storytelling that highlights value propositions and business impact.Collaboration
- Work closely with marketing, sales, and product teams to align content with GTM strategy.
- Support campaign ideation and contribute creative input for lead generation initiatives.
Requirements
Experience & Expertise
- 3–6 years of experience in content writing, copywriting, or content marketing.
- Prior experience in writing content in automation, RPA, CX platforms (like CXone) agentic ai, SaaS, or tech domain required.
- Strong portfolio of solution-oriented, ROI-focused, and technical content.Skills
- Excellent writing, editing, and proofreading skills.
- Ability to simplify complex technical concepts into easy-to-digest content.
- Knowledge of SEO best practices and content performance measurement.
- Strong understanding of LinkedIn content trends and digital engagement tactics.
- Basic knowledge of content management systems (CMS) for website updates.Mindset
- Solution-driven and business impact-oriented approach.
- Creative thinker who can ideate viral and engaging content.
- Highly collaborative, detail-oriented, and deadline-focused.
Preferred Qualifications
- Experience in B2B SaaS or enterprise technology content creation.
- Knowledge of ABM (Account-Based Marketing) content strategy.
- Hands-on experience with LinkedIn analytics, CMS tools (e.g., WordPress, HubSpot), or marketing automation tools.
Content Writer – Key Responsibilities
- Write blogs, case studies, whitepapers, eBooks, and ROI-driven content on automation, RPA, and CXone.
- Create website content (landing pages, product/service pages, thought leadership).
- Manage LinkedIn content calendar – engaging posts, carousels, infographics, viral content.
- Support sales & marketing teams with persuasive copy for campaigns, emails, and sales collateral.
- Research industry trends and competitors to create insightful and solution-oriented content.
- Ensure SEO optimization and performance-driven content publishing.
- Collaborate with design team for visual + copy storytelling.
- Maintain brand voice consistency across all content.
- Analyze content performance and suggest improvements.
Originally posted on Himalayas