Consumer Digital Strategy Lead

Role Overview 

Lead the end-to-end strategic agenda for the category across Southeast Asia—driving integrated growth through connected communications, audience-first planning, and cross-market orchestration. Act as the strategic bridge between regional ambition and market execution, shaping IMC strategies, elevating creative output, and ensuring seamless integration across media, creative, KOL, commerce, and data ecosystems.

Key Responsibilities 

Be the media brand custodian in SE Asia: - 

 

Strategy Leadership 

• Lead annual strategy and IMC development for Chocolates across SEA 

• Drive regional + local campaign strategies (festive, innovation, key campaigns) 

• Enable Consumer Experience pillars (Data, Personalization, KOL, eCommerce) 

• Develop audience frameworks and playbooks  

• Build Test and Learn (T&L) agendas and adoption across markets 

 

Integrated Communications (IMC) 

• Lead end-to-end integration across creative, media, KOL, commerce, and data 

• Drive media effectiveness, innovation and cross-market scaling 

• Lead strategic briefing for ideas and solutions from JBP and non-JBP partners 

• Partner with CDS/Data/Commerce leads for connected planning 

• Define connected consumer journeys and touchpoint roles and integration 

 

Stakeholder Leadership 

• Act as primary strategic voice for CDM across SEA from WPP Media  

• Partner with Regional Equity teams and strategic link with in-market leads 

• Lead relationships with WPP Creative (regional and global), and other agencies 

 

Capability Building and Fame 

• Support regional and local strategy teams for award entries showcasing best in class work for external and internal. 

• Build and maintain a regional library of strategic case studies, frameworks, and best practices. 

Qualifications & Experience 

• 12+ years in brand strategy, communications planning, or integrated strategy roles—preferably in top-tier creative or media agencies. 

• Strong experience working on FMCG/CPG brands; food/snacking experience is a plus. 

• Deep understanding of Southeast Asian consumer culture, digital ecosystems, and media behaviours. 

• Demonstrated ability to lead multi-agency integration. 

• Exceptional communication, storytelling, and client partnership skills. 

• Proven track record of elevating creative work through strategic leadership. 

• Ability to manage complexity across multiple markets and stakeholders. 

What Success Looks Like 

• Strong strategic partnership with regional equity teams and local brand teams 

• Unified, insight-driven IMC strategies that enable creative excellence and media effectiveness. 

• Improved integration and collaboration across agency teams. 

• Breakthrough work recognized internally and in industry platforms. 

• Championing WPP Media products, solutions and capabilities to advance the next level of strategic growth   
  
  

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.