Job Purpose
The Brand Manager is responsible for leading the development and execution of the product brand strategy in Portugal, ensuring sustainable growth, strong stakeholder engagement and flawless execution of commercial priorities. The role focuses on improving outcomes for patients with myelofibrosis through customer-centric and compliant brand activities, in line with GSK’s values and Code of Conduct.
Working in close partnership with Medical, Market Access, Commercial, Public Affairs, Finance, Omnichannel, Business Excellence and Global teams, the Brand Manager maximizes patient access and optimizes brand’s performance throughout its lifecycle. The role drives strategic planning, tactical implementation, budget management and performance monitoring while ensuring full compliance with GSK policies, local regulations and industry codes.
Key Responsibilities
Strategic Leadership
· Develop and execute the annual brand plan aligned with local and global priorities.
· Translate customer, market and competitive insights into actionable strategies and tactical plans.
· Continuously assess market dynamics, competitive landscape and evolving customer needs to identify growth opportunities.
Commercial Excellence
· Deliver brand sales, market share, patient and financial objectives.
· Monitor brand performance through defined KPIs and recommend corrective actions where required.
· Lead forecasting activities in partnership with Finance and Supply teams.
· Manage the brand budget effectively and ensure optimal allocation of resources.
Customer and Stakeholder Engagement
· Partner with KAMs and HAMs to support customer engagement plans and account prioritisation.
· Design and execute impactful omnichannel campaigns and customer-facing materials, orchestrating the customer journey across key touchpoints.
· Collaborate with key opinion leaders, scientific societies and relevant external stakeholders to strengthen disease and product awareness.
· Support congresses, educational initiatives and scientific exchange activities in collaboration with the Medical Team.
Cross-Functional Leadership
· Lead the brand cross-functional brand team, fostering collaboration and shared ownership of brand objectives.
· Work closely with Medical, Market Access, Public Affairs, Regulatory, Legal, Compliance, Finance and Commercial teams to ensure aligned execution.
· Influence stakeholders in a matrix environment, aligning differing priorities and driving decision-making without direct authority.
· Act as Commercial Content Owner for promotional materials, partnering with Medical, Commercial Governance and Compliance to ensure robust review, approval and monitoring of content.
Insights and Analytics
· Gather and interpret customer, market and competitive intelligence from internal and external sources.
· Utilise insights to refine strategy and optimise execution.
· Track campaign effectiveness and return on investment, in partnership with Business Excellence.
· Communicate performance updates and recommendations to leadership teams through structured reviews.
Compliance and Governance
· Ensure all activities comply with GSK policies, GSK Code of Conduct, local regulations and industry codes.
· Maintain high standards of ethical promotion and patient-centric decision making.
· Support governance reviews, business planning processes and periodic performance reviews.
Required Qualifications
· University degree in Life Sciences, Pharmacy, Business, Marketing, Economics or related field.
· Solid experience in pharmaceutical marketing, product management or related commercial functions.
· Experience in hospital markets.
· Strong analytical and strategic thinking capabilities.
· Demonstrated project management and execution skills.
· Ability to work effectively within a matrix organisation and cross-functional teams.
· Strong communication and presentation skills.
· Fluent Portuguese and English.
Preferred Qualifications
· Experience in oncology or haematology.
Critical Success Factors
The successful candidate will demonstrate:
· Strategic mindset combined with strong execution capability.
· Customer-centric approach.
· Ability to prioritise and thrive in a dynamic environment.
· Strong collaboration and influencing skills.
· Learning agility and resilience.
· Ownership and accountability.
· Passion for improving outcomes for patients with myelofibrosis.
Expected Outcomes During the 12-Month Assignment
· Ensure continuity of brand’s growth trajectory in Portugal.
· Deliver annual brand objectives and KPIs.
· Maintain strong engagement with key stakeholders and customers.
· Execute the brand plan and tactical programmes on time and within budget.
· Provide a seamless transition before and after the maternity leave period.
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Portuguese Salary Range / Faixa Salarial em Portugal: EUR 42,300 to EUR 70,500The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.A faixa salarial base anual bruta para novos colaboradores nesta função encontra-se indicada acima para cada localização aplicável. Estas faixas salariais têm em conta diversos fatores, incluindo as competências do candidato, a experiência profissional, o nível de formação académica e a remuneração praticada no mercado para funções semelhantes. Adicionalmente, esta posição poderá incluir a atribuição de um bónus anual e a elegibilidade para participação no nosso programa de incentivos de longo prazo baseado em ações, dependendo do nível da função. Mais informações sobre o pacote global de compensação e benefícios serão disponibilizadas ao longo do processo de recrutamento. Esta função está aberta a candidatos de várias localizações; por esse motivo, são apresentadas faixas salariais para diferentes geografias. Algumas destas faixas são divulgadas em cumprimento de leis de transparência salarial aplicáveis em determinados mercados, os quais podem constituir potenciais locais de trabalho para esta função. Nos casos em que a faixa salarial não é indicada na oferta de emprego para uma determinada localização ou país, a compensação aplicável será discutida durante o processo de recrutamento. Importa salientar que os níveis salariais variam de país para país, tendo em conta as competências do candidato, a experiência profissional, o nível de formação e a prática de mercado para a função. As propostas salariais são, regra geral, efetuadas dentro da faixa anunciada, sendo o limite superior normalmente reservado a perfis com elevada experiência ou a situações excecionais devidamente justificadas de acordo com estes critérios.
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Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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