The Associate Program Manager, Sales Acceleration plays a key role in driving store performance and Dealer engagement across the business. Acting as a bridge between Merchandising, Operations, and the Dealer network, you'll help bring strategic sales initiatives to life by leading programs, coordinating cross-functional teams, and ensuring successful execution at the store level.
This role is ideal for someone who enjoys a combination of program management, stakeholder engagement, communications, and business analysis, with the opportunity to make a measurable impact on commercial performance.
What You'll Do:
Lead Sales Acceleration Programs
- Support the planning, execution, and continuous improvement of sales-driving initiatives across the Dealer network.
- Manage project plans, timelines, stakeholder alignment, and key deliverables to ensure successful program outcomes.
- Track program performance, identify opportunities for improvement, and provide recommendations based on insights and feedback.
- Initiatives include SmartStockup, Frontier Product Feedback, Dealer Teams engagement, SKU opportunity programs, and Convention, Dealer's Den, PrePack Management, and Convention/Showcase activations achieve measurable business outcomes.
Drive Dealer Engagement & Enablement
- Develop and execute communication and engagement strategies that help Dealers understand and activate key business priorities.
- Partner with cross-functional teams to support product launches, promotional initiatives, and store-focused programs.
- Facilitate feedback channels and working groups that strengthen collaboration between Dealers and internal teams.
Build Strong Partnerships
- Collaborate with leaders across Merchandising, Store Operations, Marketing, and Communications to deliver high-impact initiatives.
- Act as a trusted partner by helping align priorities, solve problems, and drive execution across multiple stakeholders.
Support Business Insights & Continuous Improvement
- Monitor program effectiveness through performance metrics and engagement data.
- Identify opportunities to improve processes, simplify execution, and enhance the Dealer experience.
- Leverage new technologies and AI-powered tools to drive efficiency and innovation.
What You'll Bring:
- 3-5+ years of experience in program management, communications, retail operations, merchandising, sales enablement, or a related field.
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication, presentation, and stakeholder management abilities.
- Experience working cross-functionally and influencing without direct authority.
- Strong analytical and problem-solving skills with a focus on delivering business results.
- Proficiency with Microsoft 365 tools, including PowerPoint and Excel.
- Experience in retail, store-centric programs, or a Dealer-based environment is considered an asset.
- Comfort using AI-powered tools to support communication, analysis, and day-to-day productivity.
Our typical hiring range is between $53,000.00 and $83,000.00 CAD Annual. The target salary range is between $70,000.00 and $75,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.