Associate, Performance

 

Role Summary and Impact:

• Manage campaign implementation and collaborate with media owners, agency partners, planners, and internal buying teams to ensure all deliverables are launched accurately and on time across multiple markets.
• Execute digital campaigns across media platforms including social, display, video, search, mobile, and programmatic channels.
• Primarily manage and optimize campaigns on TikTok and Meta platforms, with additional exposure to platforms such as LinkedIn, YouTube, Snapchat, Pinterest, or other emerging channels.
• Support managers on full-funnel campaign planning and activation strategies across awareness, consideration, conversion, and eCommerce objectives.
• Implement campaign activities for established global brands across multiple markets, ensuring smooth coordination, optimization, and delivery aligned with campaign objectives and regional requirements.
• Provide actionable insights during mid and post-campaign reporting to support in-flight optimizations and future campaign recommendations.
• Apply knowledge of media landscape and digital channels to understand how media execution integrates into broader communication strategies.
• Work closely with planners, clients, and internal stakeholders across regional/global markets to ensure clear communication on campaign strategy, timelines, deliverables, and performance updates.
• Assist the team in all aspects of servicing clients to standards of excellence.
• Ensure financial processes are followed, including client setup, billing, invoicing, and campaign tracking requirements.
• Manage multiple campaigns and stakeholders simultaneously while maintaining strong attention to detail and execution quality.
• Keep learning and developing industry knowledge, platform expertise, and understanding of emerging technologies and trends.
• Any other projects or tasks as assigned from time to time.

 

Skills and Experience:

• Bachelor’s degree or diploma in Media & Advertising, Mass Communication, Digital Marketing, Computer Science, or equivalent experience.
• Experience in Digital Marketing, Paid Social, Performance Marketing, or relevant internship programs is preferred.
• Hands-on experience with TikTok and Meta campaign execution across full-funnel objectives is strongly preferred.
• Experience with DV360, Google Ads, Campaign Manager 360, or other programmatic/ad tech platforms is a plus.
• Strong understanding of digital media platforms, media planning fundamentals, and campaign optimization principles.
• Fluent English communication skills (both written and verbal) are required, as the role involves working closely with international clients and regional stakeholders across multiple markets.
• Strong project management and stakeholder management skills, with the ability to manage multiple campaigns and timelines simultaneously.
• Proficient in Microsoft Excel and PowerPoint.
• Strong analytical, problem-solving, and time management skills.
• Detail-oriented, meticulous, responsive to deadlines, and able to multitask in a fast-changing environment.
• Strong willingness to learn, adapt, and continuously improve.
• Team player with the ability to receive and provide feedback professionally and collaborate effectively across teams.
• Passionate about digital media, technology, and evolving industry trends.
• Proactive mindset with strong ownership and accountability in execution.
• Ability to clearly communicate media recommendations, campaign performance, and platform capabilities to planners, clients, and internal stakeholders.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.