About the role
Email Channel Ownership: Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands-on SFMC build capability to support efficient execution and team capacity Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns Serve as the team's pulse on what's next in email and digital, proactively researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations that push our program toward best-in-class Collaborate closely with channel owners across advertising, social media, and MarTech to build a deep understanding of each channel's strategy, tools, and workflows, serving as a knowledgeable backup and business continuity resource across the broader digital channel mix Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content Support day-to-day administration of the MarTech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools Collaborate with internal teams to regularly review metrics and insights across individual email sends and the overall email channel, translating findings into actionable optimization opportunities and performance recommendations Ensure email channel strategy and execution is integrated with and ladders up to broader campaign and marketing objectives, partnering with marketing managers to align on priorities and messaging Collaborate with enterprise partners to manage platform needs, escalate issues, advocate for enhancements, and ensure GRS North America Marketing's interests are represented within the broader SFMC ecosystem Work collaboratively with Marketing Strategy managers and marketing channel colleagues to recommend and help develop integrated campaigns that support business priorities Contribute to the development and improvement of broader team processes and ways of working Demonstrated experience as a channel owner or primary lead for external email marketing or a comparable digital channel Strong understanding of responsive email design and programming concepts Working knowledge of HTML & CSS required for email coding and troubleshooting Hands-on Salesforce Marketing Cloud experience required in an external marketing context — including building and managing journeys, executing A/B testing strategies, managing data extensions, and owning platform administration and governance. Demonstrated ability to analyze channel performance data, draw insights, and translate findings into actionable recommendations Identifies opportunities to participate in education, development, growth, and exposure to build general marketing knowledge and email / digital channel excellence Enthusiastic and self-motivated with a desire to learn new tools and technologies Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization Requires advanced knowledge of marketing communications principles and practices Experience working with and/or managing outside agencies Strong oral and written communication skills required Ability to work in a fast-paced environment and work on multiple priorities Strong knowledge of relevant technologies Strong organizational, coordination, project management, and analytical skills Strong presentation skills required Budget management and project management experience preferred Ability to effectively interact with all levels of the organization Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance Demonstrates understanding of insurance industry, products, services, and trends Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization