Job Description
Build and grow our evergreen OneGrab brand platforms
- Develop sharp consumer & cultural understanding through data insight: study audience behaviour, occasion relevance and category conversations to know which platforms and moments are worth owning.
- Translate that insight into the brand platform plan: define the brand idea, the positioning angle, the occasion calendar and the go-to-market approach for each platform across the year.
- Deploy the brand and marketing agenda behind the plan: lead complex, high-investment integrated campaigns as well as BAU always-on activity, from planning through to post-campaign readout.
- Brief and land the creative and communication assets across touchpoints (in-app, digital, earned & offline), working closely with the in-house creative team, the vertical marketing teams and insights & analytics partners.
Drive brand building across our stakeholder and partner ecosystem
- Co-develop the stakeholder brand agenda with Communications, PR and Public Affairs teams: shape how we build brand equity with our driver-partners, our consumers, the public and the wider industry.
- Co-build the narrative and the winning campaign plan to bring partners in: design the corporate and platform narratives, the thought leadership agenda, and the award and recognition plan that strengthen our brand credentials in the market.
- Pitch, align and activate with internal and external partners: work across all verticals and functions internally, and co-create with brand partners and external stakeholders to bring each agenda to life.
- Monitor brand and campaign performance of every platform and campaign deployed, and make recommendations to optimise investment efficiency and brand impact.
Qualifications
- Bachelor degree, preferably with a focus on Marketing, Communications, Business Administration or Economics, with strong written & verbal communication skills in English & Vietnamese.
- 4+ years of full-time experience in brand marketing or integrated brand communications is a must: hands-on experience building brand platforms end to end, from insight and idea through to multi-channel execution and measurement.
- Proven experience in brand, integrated marketing communications or campaign management roles, with a track record of leading complex, multi-stakeholder campaigns; experience across consumer brand, corporate brand, PR or social impact agendas is a plus.
- Strong storytelling and narrative craft, with the ability to turn a business agenda into a brand idea that lands with consumers, partners and the public.
- Experience planning and executing campaign mechanics at volume, from complex flagship campaigns to BAU always-on activity, with clear performance accountability.
- Detail-oriented, consumer-centric & data-driven mindset to unlock and drive brand and business growth.
- Seniority and maturity to bring big, diverse cross-functional teams along with you and to work directly with external partners, including public-sector and brand stakeholders.
- Resourceful & fast learning ability in an ever-changing environment; flexibility & adaptability with business needs; ability to perform under pressure in a dynamic & fast-paced environment.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
What we stand for at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.