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SEO/GEO Specialist (Manager)
About the job
Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search), raising brand awareness, and supporting lead generation globally.
The SEO & GEO Specialist (Manager) will work closely with global crossfunctional teams (e.g., Content, Design, Analytics, IT, and local markets), and play a key role in enabling this growth by supporting BAU activities and projects end-to-end—from gathering SEO/GEO requirements through prioritization and sequencing, progress management across technical and content SEO/GEO, coordinating delivery timelines, and ensuring a smooth rollout with minimal risk.
Position Responsibilities:
Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring.
Support BAU activities by clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to partners across Asian markets in a concise, easy-to-understand, and actionable manner.
Deliver full stack SEO services to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia, Japan and Vietnam etc, including:
Manage technical SEO baselines and enhancements - identify, diagnose, and resolve issues, providing solutions aligned with internal platforms and toolsets.
Support content optimisation through keyword research, competitor analysis, search intent mapping, and development of SEO briefs; oversee content approval processes with Product, Legal, Compliance, and Marketing teams.
Develop educational materials, such as playbooks, guidelines and training materials.
Deliver regular reports, updates, and presentations to stakeholders, clearly highlighting performance, risks, dependencies, and mitigation plans.
Required Qualifications:
Experience:
5+ years of experience working in SEO, with proven success in improving SEO and GEO performance across multiple Asia markets.
Background in the financial services industry and experience in a regional role are highly preferred.
Fluency in written and spoken English. Additional local language (e.g. Vietnamese, Japanese, Bahasa, traditional Chinese) is preferred.
Technical SEO expertise:
Demonstrable proficiency with technical or off-page SEO, from error identification to concreate solution design, and implementation, with solid understanding of:
Indexability & crawlability validation
Robots.txt configuration
XML sitemap maintenance
Meta robots tags
Broken page handling (4xx, 5xx errors)
Knowledge in status code
Redirect handling (301 / 302, redirect chains, loops)
URL structure and parameter handling
Site performance basics (Core Web Vitals awareness)
Canonical tag usage
Internal linking
Backlink building and management
Content SEO expertise:
Demonstrate ability to perform keyword research, identify potential topics, conduct content audits to uncover content gaps, create SEO content briefs, and deliver SEO-driven content.
Ability to leverage translation tools to support multi language content development and optimization.
Strong page strategy capabilities, integrating content and UI/UX best practices to optimise full‑funnel journeys (awareness, consideration, and conversion), including:
Duplicate content handling
Keyword cannibalization handling
Search intent mapping
Content hierarchy structuring
Analytical capability:
Demonstrate ability to measure performance, diagnose issues, and link optimisation efforts to business outcomes, including:
Defining and tracking core SEO & GEO metrics (impressions, clicks, rankings, CTR, organic traffic, conversions, SoV)
Mapping SEO & GEO metrics to optimisation initiatives and broader business objectives
Conducting root cause analysis for performance changes (e.g., algorithm updates, search demand change, technical implementations, content updates)
Strong experience in systematic reporting to measure search performance.
Proven ability in opportunity sizing and growth projection, using data‑driven methodologies to justify SEO initiatives and forecast potential impact.
Project management skills:
Strong project management experience, with handson familiarity using tools such as JIRA, Confluence, Monday.com, Smartsheet or similar platforms.
Experience in managing project dashboards, backlog and tracker.
Risk management skills:
Strong understanding of SEO’s impact on overall business performance.
Able to articulate how changes to critical elements may affect organic performance.
Technologies & Tools:
Experience with SEO tools such as BrightEdge, SEMrush, SiteImprove, Ahrefs, Moz, Screaming Frog, SiteImprove, Google Ads, etc.
When you join our team:
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Working Arrangement