Appointment Setter (Legal Services) – Remote
Sales Development | Appointment Setting | Outbound Sales | CRM | Legal Services
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, we’re hiring on behalf of one of our clients for an Appointment Setter to engage attorneys and law firms, qualify opportunities, and schedule high-quality discovery calls for the sales team.
This is a high-impact sales development role where you’ll be the first point of contact for prospective clients. You’ll build relationships with legal professionals, navigate gatekeepers, overcome objections, and consistently follow up to generate qualified meetings that contribute directly to pipeline growth and revenue.
If you’re confident on the phone, persistent in your outreach, and enjoy turning conversations into opportunities, this role is built for you.
What You’ll Own
Outbound Prospecting & Lead Engagement
- Conduct outbound outreach via:
- Engage attorneys, law firms, and other legal professionals.
- Research prospects and personalize outreach where appropriate.
- Build rapport and establish meaningful conversations with decision-makers.
- Navigate gatekeepers effectively to reach key contacts.
- Qualify prospects by understanding their business needs, challenges, and interest level.
Appointment Setting
- Schedule qualified discovery calls for the sales team.
- Coordinate calendars using scheduling tools.
- Ensure prospects are informed and prepared before meetings.
- Confirm appointments and communicate next steps clearly.
- Maintain strong meeting quality and attendance rates.
Follow-Up & Lead Nurturing
- Execute structured follow-up sequences across multiple channels.
- Maintain consistent communication with prospects throughout longer sales cycles.
- Handle objections professionally and confidently.
- Continue nurturing prospects until:
- A meeting is booked, or
- A clear decision is received.
- Maintain persistence while delivering an exceptional prospect experience.
CRM & Pipeline Management
- Maintain accurate records in CRM platforms such as:
- Log:
- Calls
- Emails
- LinkedIn activity
- Meeting outcomes
- Follow-up tasks
- Keep pipeline data clean, organized, and up to date.
- Support reporting through accurate activity tracking.
Requirements
Must-Have Qualifications
Experience
- 1–3+ years of experience in:
- Appointment Setting
- Sales Development Representative (SDR)
- Business Development Representative (BDR)
- Outbound Lead Generation
- Proven success with outbound prospecting and appointment setting.
- Experience managing follow-up sequences across multiple touchpoints.
Core Skills
- Excellent written and verbal English communication skills.
- Strong objection-handling and active listening abilities.
- Experience using:
- HubSpot
- Salesforce
- Calendly
- Google Calendar
- Strong organizational and time-management skills.
- Comfortable working independently in a remote environment.
- Reliable internet connection and professional remote workspace.
Nice to Have
- Experience selling to:
- Law firms
- Attorneys
- Professional services businesses
- Agency or marketing services sales experience.
- Experience with consultative or high-value sales.
- Proven ability to navigate gatekeepers and executive decision-makers.
What Makes You a Strong Fit
- Confident and professional communicator.
- Persistent without being pushy.
- Organized and disciplined with follow-ups.
- Comfortable speaking with executives and legal professionals.
- Self-motivated with a strong ownership mindset.
- Able to balance high activity with personalized outreach.
Tools You’ll Use
- HubSpot
- Salesforce
- Calendly
- Google Calendar
- Email outreach platforms
- Calling and prospecting tools
- LinkedIn
What a Typical Day Looks Like
- Research attorneys and law firms.
- Execute outbound calls, emails, and LinkedIn outreach.
- Qualify interested prospects through discovery conversations.
- Handle objections and answer questions professionally.
- Schedule qualified discovery meetings.
- Update CRM records and pipeline stages.
- Follow up with active prospects and confirm appointments.
In short: You build relationships with legal professionals, qualify opportunities, and consistently generate high-quality meetings that fuel the sales pipeline.
Key Metrics for Success (KPIs)
- Qualified meetings booked each week and month.
- Daily outbound activity (calls, emails, LinkedIn outreach).
- Appointment show-up rate (target: 70–80%+).
- Prospect engagement and response rates.
- CRM accuracy and complete activity logging.
- Sales team satisfaction with meeting quality.
Why Join Us?
- Make a direct impact on pipeline growth and revenue.
- Work with experienced sales professionals in a high-performance environment.
- Build valuable consultative sales and business development skills.
- Structured onboarding, coaching, and career development.
- Fully remote role with long-term growth opportunities.
- Clear career progression into:
- Senior SDR
- Business Development Manager
- Account Executive
- Sales Manager
Interview Process
- Application Review
- Spark Hire Intro Video (3–5 minutes)
- Recruiter Interview
- Practical Assessment (Call Roleplay & Objection Handling)
- Client Interview
- Offer & Onboarding
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.
Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
Apply Now
If you’re a driven Appointment Setter who enjoys building relationships, handling objections, and consistently turning conversations into qualified meetings, we’d love to hear from you. Apply today and help drive pipeline growth for a fast-growing legal services business.