Account Executive – Digital Marketing Sales | GoHighLevel (GHL) | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (ET) Business Hours
Industry: Digital Marketing Agency
About the Role
At Pavago, one of our clients, a digital marketing agency serving U.S.-based businesses, is hiring an experienced Account Executive to own the sales process from initial conversation through closing.
This is a consultative sales role, not a scripted sales position. You’ll engage inbound leads, conduct discovery calls, uncover business challenges, recommend relevant digital marketing solutions, handle objections, negotiate, and confidently move qualified opportunities toward close.
You’ll also take full ownership of your pipeline in GoHighLevel (GHL), maintaining accurate records and consistent follow-up so qualified opportunities never fall through the cracks.
If you’re a confident closer who understands how to lead discovery conversations, uncover genuine business pain points, and turn inbound interest into new clients, this role is a strong fit.
What You’ll Own
Inbound Sales & Lead Qualification
- Respond promptly to inbound leads across phone, email, and other channels
- Qualify prospects based on their business needs, challenges, and fit
- Conduct structured discovery and sales calls
- Ask effective questions to uncover:
- Business goals
- Marketing challenges
- Current pain points
- Growth priorities
- Understand prospect requirements before recommending solutions
- Present relevant digital marketing services based on identified needs
- Maintain a professional and responsive experience throughout the sales process
Consultative Selling & Closing
- Lead consultative sales conversations rather than relying on rigid scripts
- Recommend appropriate digital marketing solutions based on each prospect’s needs
- Clearly communicate the value of services including:
- SEO
- Paid advertising
- Web development
- Related digital marketing solutions
- Handle objections confidently and professionally
- Negotiate with qualified prospects
- Maintain momentum throughout the sales cycle
- Take ownership of opportunities through final close
- Help prospects connect proposed marketing solutions to their business challenges
Pipeline Management
- Own opportunities from initial contact through close
- Maintain consistent follow-up with active prospects
- Identify stalled opportunities and determine appropriate next steps
- Re-engage prospects when appropriate
- Prioritize leads based on:
- Urgency
- Fit
- Sales readiness
- Likelihood to close
- Maintain visibility into upcoming follow-ups and active opportunities
- Ensure qualified prospects do not fall through the cracks
- Consistently move opportunities toward a clear outcome
GoHighLevel CRM Management
- Manage the sales pipeline in GoHighLevel (GHL)
- Maintain accurate:
- Lead information
- Contact notes
- Sales activities
- Follow-up tasks
- Pipeline stages
- Track conversations and next steps
- Keep CRM records current following prospect interactions
- Maintain accurate sales activity and pipeline reporting
- Use GHL consistently as the source of truth for sales opportunities
Client Communication
- Build strong relationships with prospective clients
- Communicate confidently with U.S.-based business owners and decision-makers
- Clearly explain digital marketing services in business-focused language
- Understand prospect concerns and respond with relevant solutions
- Build credibility throughout the sales process
- Maintain professional communication across calls, email, and follow-ups
Requirements
- 3+ years of experience in inbound sales, business development, or a similar closing role
- Proven experience conducting consultative sales conversations and closing deals
- Demonstrated experience handling objections and negotiations
- Hands-on GoHighLevel (GHL) experience – required
- Strong discovery and qualification skills
- Excellent written and verbal English communication skills
- Strong organizational and follow-up skills
- Ability to manage a sales pipeline independently
- Comfortable communicating with U.S.-based business owners and decision-makers
- Comfortable working remotely in a fast-paced environment
- Ability to take ownership of opportunities without constant supervision
- Availability during U.S. Eastern Time business hours
Ideal Experience & Skills
- Experience selling digital marketing services
- Previous experience selling:
- SEO
- Paid advertising
- Web development
- Related digital marketing services
- Experience working for a digital marketing agency
- Experience selling to U.S.-based businesses
- Experience managing inbound leads from multiple channels
- Strong understanding of agency-style consultative selling
Tools & Technology
GoHighLevel (GHL) | CRM & Pipeline Management | Phone | Email | Sales Reporting | Lead Management & Follow-Up Tools
What Makes You a Strong Fit
You’ll likely thrive in this role if you:
- Are a confident salesperson who knows how to lead a conversation and close
- Prefer consultative selling over relying on a rigid script
- Know how to ask strong discovery questions
- Can uncover the real business pain points behind a prospect’s inquiry
- Understand how to connect client needs with relevant solutions
- Are comfortable handling objections and negotiations
- Communicate confidently with U.S.-based business owners
- Are persistent and disciplined with follow-up
- Take full ownership of your pipeline
- Keep your CRM organized and consistently updated
- Can manage multiple active opportunities independently
- Are motivated by measurable sales results
What a Typical Day Looks Like
Your day may begin by reviewing new inbound leads and pipeline priorities in GoHighLevel, followed by responding to prospects who have recently expressed interest.
Throughout the day, you’ll conduct discovery and sales calls, qualify prospects, uncover business challenges, and recommend appropriate digital marketing solutions.
You’ll also follow up with active and stalled opportunities, handle objections, negotiate with qualified prospects, and update GHL with accurate notes, activities, and next steps.
In short: you turn inbound interest into qualified opportunities and guide prospects through a consultative sales process from discovery to close.
Key Metrics for Success
- Inbound lead response time
- Discovery calls completed
- Qualified opportunities generated
- Lead-to-opportunity conversion rate
- Opportunity-to-close conversion rate
- Closed deals and sales performance
- Consistent prospect follow-up
- Pipeline progression and deal velocity
- Accurate and current GHL records
- Effective re-engagement of stalled opportunities
- Consistent achievement of sales targets
Why This Role Stands Out
- Focus on inbound opportunities rather than purely cold outbound prospecting
- Full ownership of opportunities from discovery through close
- Consultative sales environment rather than rigid scripted selling
- Opportunity to sell digital marketing solutions to U.S.-based businesses
- Hands-on use of GoHighLevel
- Exposure to SEO, paid advertising, and web development services
- Fully remote working environment
- Career growth opportunities into:
- Senior Account Executive
- Senior Sales Executive
- Sales Team Lead
- Sales Manager
- Business Development Manager
Interview Process
- Initial Application
- Spark Hire One-Way Video Interview
- Initial Screening with Pavago
- Client Interview
- Final Selection & Onboarding
Spark Hire Video Interview – Required
As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.
After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.
Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.
Apply Now
If you’re an experienced Account Executive or Sales Closer with strong consultative selling skills and hands-on GoHighLevel (GHL) experience, we’d love to hear from you.
Experience selling SEO, paid advertising, web development, or other digital marketing services to U.S.-based businesses will help you stand out.
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